It is reported today that oil and gas giant Shell is eager to participate in the UK's dynamic offshore wind power industry.
Earlier this month, the company announced the acquisition of sonnen, a German provider of energy storage and management.
If it had been reported three years ago that Shell had acquired a 100% stake in a German energy storage company, the response would have been confusing, surprising, and possibly a suspicion.
At that time, the company launched a consumer
In the face of the utility brand, it acquired an electric vehicle infrastructure company and announced that electricity would become the "fourth pillar" of its business ".
It's less than a year since Shell invested 60 million euros in sonnen.
The German company produces batteries for the residential market.
More interested in the industry
The Observer, or perhaps shell, is the way these batteries come together to enable people in the sonnen community to trade and to enable the total power of the network to act as a virtual power plant.
This is controlled by sonnen's own proprietary technology.
"Sonnen is one of the global leaders in intelligent distributed energy storage systems with customer records
Focus on innovation.
Sonnen's full ownership will enable us to offer more options to customers seeking reliable, economical and clean energy, "said Mark Gainsborough of shell EVP New Energy.
"We can speed up the construction of our customers together --
"Focus on energy systems and support Shell's strategy of providing customers with more, cleaner energy solutions," he added . ".
As part of marketing, customers
Focus is quite mediocre.
It may be powerful in this case.
Shell wants to sell a lot and a lot of electricity. As a newcomer, it is much more open.
Think first of where electricity may come from.
The source is likely to be its own client.
As a regulatory framework for many USS.
Countries and Europe as a whole have become more free and no one can sell electricity, and opportunities for the decentralized operation of the power sector have become greater.
Christoph Ostermann, CEO and co-president
The founder of Sonnen said: "With this investment, we are pleased to help more families become energy independent and benefit from new opportunities in the energy market.
Shell will help push sonnen growth to a new level and help accelerate the transformation of the energy system.
Sonnen, the product of former sonnenbatterie looks comprehensive.
As Ottoman says, these new resources can inject growth.
The word is a panacea for Shell.
Shareholders of the company have been tough on executive pay and have succeeded in driving transparency and planning for their future carbon plans.
Investors want dividends, which means growth. The so-
Companies known as the "fourth pillar" have eased these "mild" concerns while also adding new revenues to hedge against oil price fluctuations and the fate of their exploration efforts.
As with most large oil companies moving into renewable and clean energy, pragmatism and ambition are not lacking.