Especially in today's economically difficult situations, due to the high prices of digital cameras, rechargeable batteries, tripod, filters and other accessories, you may want to save money by buying cheaper products, general digital camera Media.And why not?Photos taken in cheaper media should look the same as those taken in more expensive media, as long as the files are written correctly.Your JPG image will not become more pixelated and the uncompressed TIFF and RAW files will contain the same information.* Brand digital camera memory cards may be faster than regular memory cards.If your digital camera supports faster writing, you can take photos faster by not waiting for the digital camera to store the information to the media.This is especially important if you want to use driving mode and take multiple images quickly in a row, which is very useful for sporting events, wildlife photography and other situations involving fast drivingMove objects.* May prove that the brand digital camera memory is more reliable.On some universal memory I use, even if the media doesn't fail completely, the memory card may "hang" if you take multiple photos quickly, causing some photos to be lost.Since these photos have never been successfully written to the media, they cannot be restored.* There may be limited warranty for branded digital camera Media.If the media is proved defective for a period of time after purchase, a replacement memory card may be obtained.Some warranty may provide replacement free of charge;Other may require moderate shipping and handling fees.However, even if the warranty is limited, any missing photos on the defective media can be lost.Media recovery applications may help in some cases.Publishers including data rescue, Jufsoft and MediaRECOVER.* The presence of extreme conditions within the brand digital camera (hot and cold environment) may be considered to be better handled, which is useful if you plan to climb mountains or take photos on the beach or desert.Of course, you may encounter other weather in this environment --Quick-wait.Drain the battery and condensate on the camera lens.* Even if you want to buy brand digital camera memory, you may want to buy this media from a store, online store or auction site that is not too well known.After some agencies buy items (not all of them, of course), you may find yourself plagued by fake memory, universal memory repackaged as a brand name!This memory may increase the likelihood of data corruption, slower execution than in ads, and more likely damage the camera when inserting or removing media.Also, even if fake packaging claims warranty, fake memory lacks any real warranty.As the motto says, if the price is too good to be true, it may be true.(Note that you can't always blame the store for selling if this scam happens to you.It may have purchased this memory from a fraud dealer without knowing it.I don't recommend always buying the most expensive media at the most expensive retailer --This is your choice.Some of the potential drawbacks mentioned above may not apply to your digital camera or your shooting conditions.You may not need to shoot faster, and of course not all universal memory will damage your data.However, for those who really care about whether their photos are written correctly and whether they can be transferred to backup media without an event, paying a few extra dollars may prove to be a sumCopyright 2008 Andrew Malek