Ivan Bochev, head of automotive operations at Ernst & Young, shared his expert opinion on trading with RT: What Ford and solllers each got from dealIB: "This is a very interesting project, because in this case, what is being introduced is not a traditional hybrid car that has been sold in large quantities in other parts of the world.
This is a completely different technique where you have a super condenser that powers up during friction when you break and increase speed.
Basically, it replaces very expensive ions.
A much smaller, much cheaper lithium battery.
This makes the price of the car much lower.
This is a new product anyway, so let's see how the consumer will react.
From what I saw them. . .
Usually expectations of Russian car drivers who have a strong bias towards recognized foreign brands.
This is actually by car sales statistics "RT: How important is the new joint venture between Ford and Sollers for the Russian car market, Ford has an assembly line in Russia, so, why do they need a joint venture: "Well, there are many reasons, I think.
Most importantly, if we look at Ford from Ford's point of view, basically they entered the market for the first time in 2002 with a new green investment.
They have lost to other foreign brands if I'm not mistaken.
So, in order to catch up with other leaders, they need to quickly re-establish themselves.
It is clear that if they go by themselves, the time will be longer and the second will be more expensive.
So having a strong local partner with a good distribution network, access to additional capital and very good existing facilities is definitely an advantage.
From sors's point of view, it provides them with the opportunity to acquire new technologies-a very powerful global player who is replacing other competitors they have been dealing with for years, unfortunately, they failed to reach a final agreement on the joint venture.
"RT: for this joint venture, how important is the expanding Russian auto market for IB:" In fact, another reason for facilitating joint ventures is the recently revised industrial Parliament legislation that allows automakers to gain some benefits in meeting certain manufacturing conditions.
So one of the main reasons is that the annual capacity they need has increased significantly, which makes it unlikely that single players will meet them, and so that's why some alliances have been triggered, so one of them is Ford Solus.
"RT: Why are international automakers showing growing interest in establishing joint production in the Russian IB:" As I said before from an investment perspective, this means a more firm commitment in raising capital, and the current ideal capacity of Russian MPs can easily take advantage of conditions and situations in some cases, in the case of solllers, in addition to the old facilities, they have the latest production facilities in the yarrabanga special economic zone, which makes it fit. "