NEW YORK (TheStreet)-Energizer (ENR -Get Report)
Some batteries made of recycled materials have been introduced.
EcoAdvanced batteries are important, "because it is indeed the first battery in the world to be made with recycled batteries," said Michelle Atkinson, Energizer's chief marketing officer, on Tuesday.
Seven years ago, when the company decided to use recycled batteries, the economic value of the old ones was small.
Most of the materials used for roads.
But Energizer focuses on making longer use of old batteries --
The battery is long lasting, Atkinson explains.
YChartsNow EnergizerENR data, the 4% new EcoAdvanced aa battery is made from recycled batteries and believes that Atkinson, the company's goal is to increase to 40%.
While the battery is designed to last longer, she says the company is not worried about seeing lower sales just because consumers can use the battery for longer periods of time.
On the contrary, with the passage of time, the consumer's equipment constantly needs more electricity, which means that the consumer will need more lasting batteries.
"We are unique in innovation," Atkinson said . " He pointed out that the company was the first company to remove mercury from the battery and invented the first dry battery
Battery, and created the ultimate lithium battery, the last one is the longest-lasting AA battery in the world now.