Gas giant Alinta Energy will launch solar and battery storage systems to WA homes starting in November.
The company, which currently supplies natural gas to households, will announce plans to invest in residential solar energy next month.
Jemma Green, a sustainability expert at Curitn University, said the move changed the rules of the game.
MS Green said: "Alinta is leading the curve and offering a product that actually steals market share from synergies before they can get a retail license.
The WA family quickly accepts rooftop solar panels, and the family owns photovoltaic systems (PV)
Solar energy accounted for 9.
Only 3% of the total energy production of Southwest power grid.
According to ABC, Alinta will offer a range of financing options, including leasing solar and battery systems or selling them to consumers.
MS Green says the rental option opens up the market for more consumers.
"Given the current cost, one might consider the lease arrangement," she said . ".
"But in the long run, I think consumers may try to own these assets unless the rental arrangements are very attractive terms.
"According to the current legislation, technically, Alinta does not allow power to customers who use less than 50 MW of electricity per year.
This will not change unless the government opens the market to full retail competition in 2018.
ABC understands that retailers have been able to bypass this issue by using their existing power licenses to enter into a "power purchase agreement" with householders.
The agreement means that it will sell capacity or infrastructure for solar power generation to households rather than actually selling electricity.
Murray Mitton, director of the Australian Institute of Energy and Economic Advisers, said that when the market opened, Arinta positioned itself as able to meet consumer demand.
"Early adopters have been keenly focused on this alternative, and when Alinta is able to offer it in a fully competitive market," we will see, people are excited about the possibility of a disconnect from the grid, a phenomenon that will be quickly accepted, "said Mitton. Start-
Ups became an early retailer of solar cell systems, and although it may challenge their market share, it has accepted the announcement. Mike Laughton-
Smith of solar balance, which provides solar photovoltaic and battery storage systems, said his company did not pretend to be able to compete with companies like Alinta.
"The residential market will be very competitive, competitive Red Sea, and players like Alinta will use their massive purchasing power to lower the price of the product," he said . ".
"It will be difficult for some solar retailers, but it is great for installers because consumption will increase. "Mr Laughton-
Smith said wide.
The expansion of solar photovoltaic and battery storage systems into the residential market will stimulate the work of manufacturers, installers and maintenance personnel.
Murray Mitton said that while battery storage challenges the traditional pole Network of Western power, it also provides it with the ability to reduce costs.
Mr. Meaton said: "This is both a challenge and an opportunity for Western powers because it may reduce the number of their customers, but it is also an opportunity for them to reduce costs.
"They urgently need to do so because the cost of the network is growing so fast.
"Energy Minister Mike Nahan was not interviewed, but said in a statement that he was aware of Alinta's plans and fully supported them. Topics:solar-